9mobile reinforces innovation leadership with Echoes


A telecommunications provider in Nigeria, 9mobile has introduced an AI-driven storytelling platform known as Echoes, that seamlessly blends artificial intelligence with compelling narratives. 

This initiative is designed to forge deeper connections with audiences, enhance brand affinity, boost engagement, and ignite conversations about Nigeria’s rich heritage and culture.

Speaking during the launch, the Director of Marketing at 9mobile, Kenechukwu Okonkwo, said: “As a proudly Nigerian brand, we were deliberate about sharing rich Nigerian stories; capturing facts, myths and true events that form the fabric of our identity. Many of these stories have been forgotten or lost as our cultures evolve. With Echoes, we step away from the Eurocentric narratives that dominate mainstream media and instead celebrate Nigerian stories, told by Nigerians, for Nigerians.”

Commenting on this achievement, 9mobile’s Chief Executive Officer, Obafemi Banigbe, said: “We are thrilled to receive this recognition, which reaffirms our commitment to innovation and customer-centricity. Echoes is a game-changer in the telecom industry, and we take pride in leading AI-driven innovation in Nigeria.”

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