Ojude Oba: Ijebuland's cultural festival becomes global tourism
FOR decades, the Ojude Oba Festival has remained more than a colourful cultural gathering in Ijebuland; it has evolved into one of Nigeria’s biggest tourism spectacles, attracting thousands of visitors, celebrities, diplomats, culture enthusiasts and international tourists annually. Held in Ijebu-Ode, Ogun State, the festival, celebrated on the third day after Eid-el-Kabir, has become a vibrant showcase of Yoruba heritage, fashion, horsemanship, music and communal pride. From the richly adorned regberegbe age groups to the thrilling horse-riding displays by Balogun warrior families, Ojude Oba has steadily transformed into a globally recognised cultural tourism brand. The festival gained greater international prominence during the reign of the late Awujale of Ijebuland, Oba Sikiru Kayode Adetona, who ruled for more than 60 years before his death in July 2025. Under his leadership, the festival witnessed remarkable expansion, attracting corporate sponsorships, international media at...